This article was originally published by the Brisbane Times.
Australia’s first social enterprise beer is ready for dispatch after having raised over $60,000 in pre-orders with 50 per cent of its profits set to directly support the reef.
Prime Minister Malcolm Turnbull was one of the first to taste the brew when he visited the Bargara Brewing Company in Bundaberg last week, commenting, “How can you not smile when you’re having a Great Barrier Beer?”
The Good Beer Co has partnered with the Australian Marine Conservation Society who will ensure funds raised by the sale of the Great Barrier Beer are used carefully.
Society director Darren Kindleysides said the reef was at a tipping point and its future was at a crossroads so work needed to be done now to protect it for future generations.
“There are two great Australian icons the reef and beer and its simplistic brilliance to bring those two icons together,” Mr Kindleysides said.
“It’s a refreshing innovative way to raise funds and awareness of the reef.”
Mr Kindleysides said Australians considered the reef a part of their national identity so it was absolutely crucial to do whatever could be done to protect it.
“The funds will help us tackle some of the threats to the reef,” he said.
“With every bottle drunk we’re raising a glass to the reef’s future.”
James Grugeon, founder of The Good Beer Co, said the charity partners really helped in building the profile of the campaign.
“I think the response was so good because we were able to involve the community in the creation of the bottle, including designing the logo,” he said.
“We’ve now launched a good beer they can enjoy drinking that supports a great charity working hard to protect the reef for future generations.”
Mr Grugeon said that as the beer was Brisbane-born and bred he has had a lot of support from the local community.
“I’m excited that the good beer drinkers of Brisbane now have the chance to sample good beer that gives back,” Mr Grugeon said.